Digital Marketing & Growth Specialist

I turn search & spend into growth that compounds.

Four-plus years scaling organic and paid growth for D2C brands and early-stage startups across India, the US and New Zealand — SEO, paid media, funnels and AI-powered marketing workflows, owned end to end.

4+
Years in growth
+40%
Organic traffic · Traya
3
Markets · IN / US / NZ
100+
Keywords ranked
About

Growth,
engineered.

Dehradun, India Open to remote Founder × Marketer

I'm a digital marketing and growth specialist who's spent the last four years turning analytics into decisions — and decisions into revenue. I owned SEO end to end at a D2C healthtech brand, ran India + US campaigns, and built go-to-market for early-stage startups.

I'm fluent in the numbers that matter — CAC, ROAS, CTR, CVR, LTV — with a strong command of GA4, Search Console and modern AI-assisted marketing workflows. Alongside client work, I build my own products: three ventures spanning healthtech, proptech and travel.

I like lean, fast-moving environments where one person can own the whole loop: strategy → execution → measurement → iterate.

Things I'm building

My ventures.

Three products I founded and ship on — from concept and positioning to the live site and its growth.

dhihealth.in
DhiDoc landing page — clinic operating system for Indian clinics
Venture 01 · Healthtech Founder

Dhi Health

The clinic OS for small Indian clinics.

DhiDoc runs the whole front desk from a single tablet — patient bookings, a smart queue, photo prescriptions and WhatsApp delivery — without asking doctors to change how they practice. They keep writing on paper; patients get everything digital. Built for Indian clinics, made in Uttarakhand, priced to start at ₹999/month.

PositioningLanding & SEOLocal growthGTM
Visit dhihealth.in
propxpraman · live
propxpraman platform — property verification dashboard
Venture 02 · Proptech Founder

PropX Praman

Everything about your property. One screen.

Buying property in India means chasing title records, fraud checks, land-safety data, documents and bills across a dozen places. PropX Praman pulls the whole journey into one platform: it verifies title, fraud and land safety, maps every hazard with satellite-grade GIS, stores every document and lets you pay every bill — returning a full report in about three minutes, with every claim cited to its source and a money-back guarantee behind it.

Product conceptMessagingTrust & UXGTM
satviktrails · trips
Satvik Trails — spiritual journeys, wellness and treks
Venture 03 · Travel & Wellness Founder

Satvik Trails

Sacred journeys, shaped to you.

A travel brand built around three pillars — spiritual yatras, wellness retreats and Himalayan treks. Whether it's the four dhams, ten quiet days at a Kerala wellness centre, or a first trek to Kedarkantha, Satvik Trails meets travellers where they are, with budgets and itineraries built around real life.

BrandContent strategySEOGrowth
Freelance · 2025–present

Client work.

Selected engagements delivering SEO, paid media and content for D2C brands across the US and New Zealand.

RARI — US luxury jewelry brand collection page
🇺🇸 United States · Luxury jewelry

RARI

Targeted SEO and content strategy for a US-based solid-gold jewelry brand, paired with Google Ads to grow qualified, high-intent traffic.

+30%
Organic visibility
SEO + Ads
Scope of work
Muesli & Co — New Zealand D2C granola brand homepage
🇳🇿 New Zealand · D2C food

Muesli & Co

SEO for a handcrafted, Nelson-made muesli and granola brand — keyword strategy, on-page optimization and content to lift organic discovery.

SEO
Scope of work
D2C
Category
Where I've worked

Experience.

Growth and SEO roles across D2C healthtech, mobility and IoT.

traya.health
Traya Health — D2C hair-care product range
Sep 2022 – Jan 2025

Sr. Associate — SEO & Growth

Traya Health · D2C Healthtech · Remote

  • Owned end-to-end SEO strategy, scaling organic traffic 40%+ over two years across key hair-care categories.
  • Turned SEO and analytics data into insights that lifted organic conversion rate 25% across the funnel.
  • Led technical SEO — Core Web Vitals, schema, crawl efficiency — cutting page load times 30% on top-traffic pages.
  • Drove roadmap alignment across 5+ content, product and performance stakeholders.
2026
Product / Growth Marketing · Frovo
IoT startup. Owned GTM documentation and launch readiness across 3+ product modules; authored RBAC and UAT plans covering 20+ user roles, plus 10+ product docs and positioning frameworks.
GTM · 20+ roles
2021 – 2022
SEO Associate · Zingbus
Mobility startup. Improved rankings for 100+ high-intent travel keywords in six months, supporting a 20% uplift in organic acquisition, and fuelled a calendar of 50+ SEO landing pages across 10+ city routes.
+20% organic
How I work

The toolkit.

The stack behind the strategy — from crawl data to AI-assisted execution.

SEO & Organic

  • Technical SEO
  • Core Web Vitals
  • Schema & sitemaps
  • Keyword research
  • Link building
  • Local SEO / GBP

Analytics & Paid

  • GA4
  • Google Search Console
  • SEMrush
  • Ahrefs
  • Google Ads
  • Excel / Sheets

AI & Automation

  • Claude
  • Gemini · AI Studio
  • Cursor
  • GitHub Copilot
  • ChatGPT
  • Notion

Funnel & GTM

  • CRO & funnel analysis
  • CAC / ROAS / LTV
  • Content strategy
  • E-E-A-T & SGE
  • Product positioning
  • RBAC & UAT docs
Credentials

Certifications.

01

Google Digital Marketing & E-commerce

Google / Coursera
02

IBM AI Product Manager — Professional Certificate

IBM / Coursera · AI
03

SEO & Paid Ads

HQ Digital · 2025
04

Marketing Launchpad

Kraftshala · 2021
05

Agile Essentials

Google
06

Digital Marketing Copywriting

Reliance Foundation Skilling Academy
LET'S WORK TOGETHER!
Based in
Dehradun, India · Remote